On a bit of a whim, I recently came up with a logo for this blog. The inciting incident for this was hearing about a local company that would create custom polymer plates. I have recently discovered these as a tool for stamping, although the company mentioned totes them as letterpress plates. Anyway, they have a minimum spacial amount for each order and I needed something to fill the extra space after I had populated it with the images I wanted for stamps.
As I lay on the couch later that day, trying to resist a nap, the concept for a logo came to me. It started with the recollection that, when writing messages to others, I often end paragraphs with an ellipsis (aka ‘dot dot dot’). What if my logo was just ‘Thought Bobol…’? In my half asleep state, the marks of the ellipsis transformed into bubbles growing bigger, mimicking the standard portrayal of thought bubbles.
When I roused myself, the above was my first attempt at creating what I had envisioned. Clearly, it doesn’t work. The main comment from my designer boyfriend that I latched onto was that a logo shouldn’t just be these disconnected circles. Ergo, the next evolution of the logo was this:
The second of the text drafts was obviously not going to work because the image portion was too small and wouldn’t be identifiable. The first is ok and I thought I was pretty clever with the third. But the longer I looked at the image itself, the less it looked like thought bubbles and the more like a seashell. A good bit of time was spent playing around with the spacing and relative sizes of each of the bubbles, until I happily settled on the current form.
In my mind, it simultaneously looked more like thought bubbles than the previous version as well as looking a little bit like a light bulb. One of my co-workers that I showed it to said that a light bulb was one of her first interpretations of the image. Hence, it now more strongly references ‘thought’, ‘bubbles’ and ‘thought bubbles’.
This new logo led to finding a new theme for this blog. The new theme limited my colour palettes, which influenced the colour of the logo in the header. Unfortunately, I had to ditch the font I had chosen (at least for now). But all in all, I’m pretty happy where this has led me. Hope you enjoy this new look and wherever it may take us!